![]() ![]() and yes. Choosing between having only a wordmark or including a symbol will depend on what your logo needs to say (and to whom). ![]() The answer to the question of whether one category of logo is better than the other? No. Our Wordmark functions as the official university logo, using only the words in our name. Putting together symbols and type that don't make sense can confuse your audience and hurt your brand. Role: The Wordmark is the primary identity element in our system. But remember not to add something simply for the sake of adding more. Adding imagery can sometimes tell the audience more about the company or product and add value to the brand. For longer names or global businesses, though, the brand might not come through effectively in a wordmark.Ī combination mark, on the other hand, can bring the best of both worlds to the right brand. They work well for companies with distinctive or descriptive names, or for new or growing companies that are trying to build recognition. Without that work, you may see that apple as just an apple.īy contrast, wordmarks tell rather than showing. If you see Apple’s “apple” or the Nike Swoosh alone, you instantly know what brand that is, but those companies have worked for decades to earn that brand recognition. The general term logo refers to all marks that represent a brand. Symbol / Icon / Mark / Brand Mark / Logo Is the component of the. if you want to focus on the name, then you should go for a word mark but if you have a. Using the Avnovo logomark You may use the below logomark for smaller spaces such as favicons and social profiles. Choose the color option that blends appropriately with your aesthetic. Businesses and designers alike are often drawn to the iconic feel of the symbol, but symbols are rarely used by themselves without the company having first invested heavily in brand recognition. Wordmark is the brand name in a specific typeface or sometimes referred to as the font. Both are equally beneficial and it depends on the trademark. Using the Avnovo wordmark Below is our official primary logo, which should be used wherever necessary. ![]()
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